Digital Marketing Executive

Commerce - Wholesale/ Retail / E-Commerce

Nombre de postes vacants

1

Type d'emploi

À temps plein

Responsabilités

  • Develop and execute digital marketing campaigns across various platforms, including Google Ads, social media (e.g., Facebook, Instagram, LinkedIn), and email marketing.
  • Manage and optimize pay-per-click (PPC) campaigns, including keyword research, ad copy creation, and bid management.
  • Monitor and analyze campaign performance, making data-driven decisions to improve ROI and meet KPIs.
  • Collaborate with the content team to create engaging and relevant content for blogs, social media, websites, and email campaigns.
  • Ensure content is optimized for SEO and aligns with the overall digital marketing strategy.
  • Plan and manage the content calendar, ensuring timely and consistent delivery of content.
  • Manage and grow the company's social media presence across key platforms.
  • Create and schedule posts, engage with the audience, and monitor social media trends.
  • Analyze social media metrics and adjust strategies to improve engagement and brand awareness.
  • Implement on-page and off-page SEO strategies to improve website rankings and organic traffic.
  • Conduct regular website audits to ensure content is optimized for search engines.
  • Work with web developers to ensure the website is user-friendly, fast, and mobile-responsive.
  • Design and execute email marketing campaigns, including newsletters, promotional offers, and customer retention programs.
  • Segment email lists based on customer behavior and preferences to improve targeting.
  • Track and analyze email campaign performance, including open rates, click-through rates, and conversions.
  • Use tools like Google Analytics, SEMrush, and social media insights to track and report on campaign performance.
  • Provide regular reports to management, highlighting successes, challenges, and opportunities for improvement.
  • Stay updated on industry trends, emerging digital marketing tools, and best practices.

    • Exigences scolaires

    Bachelor’s degree in Marketing, Business, Communications, or a related field.

    Expérience requise

    2-4 years of experience in digital marketing, with a proven track record of managing successful online campaigns.

    Exigences supplémentaires

  • Strong understanding of digital marketing concepts, strategies, and best practices.
  • Proficient in using digital marketing tools such as Google Analytics, Google Ads, social media platforms, and email marketing software.
  • Excellent written and verbal communication skills.
  • Strong analytical skills and the ability to interpret data and make informed decisions.
  • Creativity and the ability to generate innovative marketing ideas.
  • Ability to work independently and as part of a team in a fast-paced environment 

    • Rémunération et autres avantages

    Based on company policy

    Lieu de travail

    Dar es salaam, Dar es salaam,

    Résumé du travail

    Publié le : 03 septembre 2024

    Date limite : 05 décembre 2024

    Nombre de postes vacants : 1

    Type d'emploi : À temps plein

    Niveau d'expérience : Niveau débutant

    Genre : Homme ou femme

    Lieu de travail : Dar es salaam, Dar es salaam,